Cascon x Evoke
Client Name
IBM
Webite
Launch Site
Year
2021
Summary
IBM annually hosts a global academic tech conference, offering a platform for individuals to present their research findings and papers, as well as an opportunity to network with peers and stay updated on industry trends. However, in 2021, the event faced a unique set of challenges due to the COVID-19 lockdown.
Services
Brand Identity
Graphic Design
User Experience
Web Design
Strategy & Positioning
Challenges
- Transition to Online Format: The primary challenge was transitioning from an in-person event to an online format. This was a significant undertaking, especially since it was the first time the conference was held virtually.
- Website Limitations: The existing website was ill-equipped to handle the complex requirements of hosting a diverse, online event, necessitating a major upgrade.
- Marketing Material: There was a need for marketing materials that effectively conveyed the shift from an in-person to an online event.
Solutions
- Website Traffic Management: To ensure a seamless online conference experience, various strategies were implemented to manage website traffic effectively, preventing the risk of website crashes during the event.
- UX Redesign: The conference website underwent a substantial UX redesign to accommodate various event rooms and a virtual lobby, providing a user-friendly and engaging online environment.
- Targeted Marketing Materials: To engage the target audience effectively, a range of marketing materials was developed, including reels, static images, and short videos. These materials effectively conveyed the transition to an online event and attracted attendees.
Impact
By implementing these solutions, IBM successfully adapted to the challenges of hosting an academic tech conference during the pandemic, ensuring a smooth and engaging experience for participants and leveraging effective marketing materials to convey the event's new format.
Next Case Study
