The Giles School
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Client Name
Just for the Halibut
Webite
Launch Site
Year
2023
Summary
Selecting the right school for their children is one of the most critical decisions parents make. In North York, on Scarsdale Rd, the Giles School, a private French immersion school offering education from per-primary to middle school, sought to stand out among its competitors.
Services
Corporate Trailer
Graphic Design
Digital Marketing
Event Videography
Photography
Branding
Challenges
- Curriculum Promotion: While the Giles School offered an exceptional curriculum, they lacked the means to effectively highlight it beyond basic website mentions.
- Event Utilization: The school hosted incredible events for students and their parents but hadn't fully capitalized on the potential of these events for marketing and engagement.
- Professional Presentation: Invitations for events and social media posts lacked the professional touch expected from an educational institution.
Solutions
- Curriculum Showcase: To accentuate their curriculum, the Giles School focused on capturing day-to-day student activities within the school. This footage was expertly post-produced to create engaging video content that effectively showcased the educational experience offered.
- Event Documentation: Our team documented various events held in honor of their students. They captured a plethora of images and created dynamic reels that could be used for marketing and display purposes. These materials highlighted the school's vibrant community and the special moments it shared.
- Professional Branding: To enhance their professional image, the Giles School enlisted the expertise of our graphic designers. They revamped event invitations, ensuring they exuded the expected level of professionalism. Furthermore, marketing materials were created for the school's future use, ensuring a consistent and polished brand image.
Impact
These solutions not only gave the Giles School a competitive edge but also enhanced their ability to communicate the value of their curriculum and the richness of their school community to both current and prospective students and parents.
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