Just for the Halibut
Client Name
Just for the Halibut
Webite
Launch Site
Year
2020
Summary
In the food and beverage sector of the hospitality industry, competition can be particularly fierce, especially in small towns reliant on tourism. The onset of COVID-19 wreaked havoc on businesses across various sectors, and those with limited online presence found themselves in an even more precarious situation.
The picturesque town of Bobcaygeon, nestled within Kawartha Lake, where over 20 restaurants continuously vie for the coveted top spot.
The picturesque town of Bobcaygeon, nestled within Kawartha Lake, where over 20 restaurants continuously vie for the coveted top spot.
Services
Brand Identity
Graphic Design
User Experience
Website Development
SEO Optimization
Social Media Management
Challenges
- Brand Image Disconnect: Small-town restaurants often struggle with aligning their brand image with customer expectations and experiences.
- Lackluster Online Presence: Many local restaurants have outdated or dysfunctional websites, which hinders their ability to reach potential customers.
- Minimal Social Media Engagement: Few online posts on social media and a lack of social media engagement result in minimal brand awareness.
- Incomplete Google My Business Profiles: Incomplete details on Google My Business listings can make it harder for potential customers to find essential information.
- Unclaimed Business on Third-Party Websites: Neglecting third-party platforms like TripAdvisor and Yelp can lead to a loss of control over the restaurant's online image and reputation.
Solutions
- Brand Realignment: To address the brand image disconnect, restaurants can consider rebranding their logo and visual elements to align with their desired identity and customer expectations.
- Enhanced Online Presence: Customizing the restaurant's website with improved functionality can offer an engaging online experience for potential customers.
- Social Media Engagement: Increasing social media activity, including regular posts and engagement with the audience, can boost brand awareness and loyalty.
- Google My Business Optimization: Completing and optimizing Google My Business profiles with accurate and engaging information can improve discoverability on Google's search and maps.
- Third-Party Platform Management: Claiming and updating business information on platforms like TripAdvisor and Yelp can help maintain control over online reputation and customer reviews.
Impact
By implementing these solutions, restaurants in Bobcaygeon can not only survive but thrive in the competitive food and beverage sector, even in challenging times like those brought about by the COVID-19 pandemic.
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